:root {
  --teal: #0C2A3E;
  --teal-mid: #163B52;
  --coral: #FF5538;
  --sand: #F7E8D4;
  --sand-dark: #EDD9BF;
  --white: #FFFFFF;
  --text-dark: #0C2A3E;
  --text-mid: #3A5A70;
  --text-light: #7A9BB0;
  --bg-dark: #0C2A3E;
  --bg-sand: #F7E8D4;
  --bg-light: #FAF5EE;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--bg-light);
  color: var(--text-dark);
  line-height: 1.6;
  overflow-x: hidden;
}

h1, h2, h3, h4 {
  font-family: 'Outfit', sans-serif;
  line-height: 1.15;
}

/* ── NAV ─────────────────────────────────── */
.nav {
  padding: 24px 48px;
  display: flex;
  align-items: center;
}
.nav-inner {
  display: flex;
  align-items: baseline;
  gap: 16px;
}
.nav-logo {
  font-family: 'Outfit', sans-serif;
  font-weight: 900;
  font-size: 1.6rem;
  color: var(--teal);
  letter-spacing: -0.03em;
}
.logo-accent {
  color: var(--coral);
}
.nav-tagline {
  font-size: 0.8rem;
  color: var(--text-light);
  font-weight: 400;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

/* ── HERO ────────────────────────────────── */
.hero {
  background: var(--bg-sand);
  padding: 0 48px 80px;
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: -120px;
  right: -80px;
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(255,85,56,0.12) 0%, transparent 70%);
  pointer-events: none;
}
.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
  max-width: 1200px;
  margin: 0 auto;
}
.hero-eyebrow {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: 20px;
}
.hero-headline {
  font-size: clamp(2.2rem, 4.5vw, 3.6rem);
  font-weight: 800;
  color: var(--teal);
  margin-bottom: 24px;
  letter-spacing: -0.03em;
}
.hero-sub {
  font-size: 1.05rem;
  color: var(--text-mid);
  max-width: 480px;
  margin-bottom: 40px;
  line-height: 1.7;
}
.hero-stat {
  display: inline-flex;
  align-items: center;
  gap: 16px;
  background: var(--teal);
  padding: 16px 24px;
  border-radius: 12px;
}
.stat-number {
  font-family: 'Outfit', sans-serif;
  font-size: 2.2rem;
  font-weight: 900;
  color: var(--coral);
  line-height: 1;
}
.stat-label {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.7);
  line-height: 1.4;
}

/* ── PHONE MOCKUP ───────────────────────── */
.hero-right {
  display: flex;
  justify-content: center;
  align-items: center;
}
.phone-mockup {
  width: 240px;
  background: #111;
  border-radius: 36px;
  padding: 12px;
  box-shadow: 0 30px 80px rgba(12,42,62,0.3), 0 0 0 1px rgba(0,0,0,0.1);
  position: relative;
}
.phone-screen {
  background: #1a1a1a;
  border-radius: 28px;
  overflow: hidden;
  padding: 12px;
}
.phone-notch {
  position: absolute;
  top: 16px;
  left: 50%;
  transform: translateX(-50%);
  width: 80px;
  height: 24px;
  background: #111;
  border-radius: 0 0 14px 14px;
  z-index: 2;
}
.video-thumb {
  width: 100%;
  aspect-ratio: 9/16;
  background: linear-gradient(160deg, #163B52 0%, #0C2A3E 50%, #1a3a4a 100%);
  border-radius: 18px;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
}
.video-thumb::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(45deg, rgba(255,85,56,0.15) 0%, transparent 60%), linear-gradient(180deg, transparent 40%, rgba(0,0,0,0.4) 100%);
  border-radius: 18px;
}
.play-icon {
  font-size: 2rem;
  color: rgba(255,255,255,0.9);
  background: rgba(255,255,255,0.15);
  width: 50px;
  height: 50px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  z-index: 1;
}
.thumb-overlay {
  position: absolute;
  bottom: 10px;
  left: 10px;
  right: 10px;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  z-index: 1;
}
.thumb-overlay span {
  font-size: 0.65rem;
  color: rgba(255,255,255,0.9);
  font-weight: 500;
}
.views {
  background: rgba(255,85,56,0.8);
  padding: 2px 6px;
  border-radius: 4px;
}
.thumb-tags {
  display: flex;
  gap: 6px;
  margin-top: 10px;
  flex-wrap: wrap;
}
.thumb-tags span {
  font-size: 0.6rem;
  background: rgba(255,85,56,0.15);
  color: var(--coral);
  padding: 3px 8px;
  border-radius: 20px;
}

/* ── SECTION LABEL ──────────────────────── */
.section-label {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: 16px;
}

/* ── PLATFORMS ──────────────────────────── */
.platforms {
  padding: 80px 48px;
  background: var(--white);
}
.platform-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  max-width: 1200px;
  margin: 0 auto 32px;
}
.platform-card {
  padding: 36px 28px;
  border-radius: 20px;
  border: 1px solid var(--sand-dark);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.platform-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px rgba(12,42,62,0.08);
}
.p-tiktok { background: #FFF5F3; }
.p-instagram { background: #F5F3FF; }
.p-snapchat { background: #FFFEF5; }
.platform-icon {
  font-size: 2rem;
  margin-bottom: 12px;
}
.p-tiktok .platform-icon { color: #FF2D55; }
.p-instagram .platform-icon { color: #833AB4; }
.p-snapchat .platform-icon { color: #FFFC00; }
.p-snapchat .platform-icon { filter: drop-shadow(0 0 2px rgba(0,0,0,0.3)); }
.platform-name {
  font-family: 'Outfit', sans-serif;
  font-size: 1.4rem;
  font-weight: 700;
  color: var(--teal);
  margin-bottom: 8px;
}
.platform-desc {
  font-size: 0.88rem;
  color: var(--text-mid);
  line-height: 1.6;
}
.platform-note {
  text-align: center;
  font-size: 0.82rem;
  color: var(--text-light);
  font-style: italic;
  max-width: 500px;
  margin: 0 auto;
}

/* ── CLIENTS ────────────────────────────── */
.clients {
  padding: 80px 48px;
  background: var(--teal);
  color: white;
}
.clients-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  max-width: 1200px;
  margin: 0 auto;
  align-items: start;
}
.clients .section-label { color: var(--coral); }
.clients-headline {
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 800;
  color: var(--sand);
  margin-bottom: 24px;
  letter-spacing: -0.02em;
}
.clients-body {
  font-size: 0.95rem;
  color: rgba(255,255,255,0.7);
  margin-bottom: 16px;
  line-height: 1.7;
}
.client-type {
  display: flex;
  gap: 20px;
  align-items: flex-start;
  padding: 20px 0;
  border-bottom: 1px solid rgba(255,255,255,0.1);
}
.client-type:last-child { border-bottom: none; }
.ct-icon {
  font-size: 1.6rem;
  flex-shrink: 0;
  width: 40px;
  text-align: center;
}
.client-type strong {
  display: block;
  font-family: 'Outfit', sans-serif;
  font-size: 1rem;
  font-weight: 600;
  color: var(--sand);
  margin-bottom: 4px;
}
.client-type p {
  font-size: 0.82rem;
  color: rgba(255,255,255,0.6);
  line-height: 1.5;
}

/* ── PRICING ─────────────────────────────── */
.pricing {
  padding: 80px 48px;
  background: var(--bg-light);
}
.pricing-headline {
  font-size: clamp(1.8rem, 3vw, 2.8rem);
  font-weight: 800;
  color: var(--teal);
  text-align: center;
  margin-bottom: 48px;
  letter-spacing: -0.02em;
}
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  max-width: 1100px;
  margin: 0 auto 40px;
}
.pricing-card {
  background: var(--white);
  border: 1px solid var(--sand-dark);
  border-radius: 20px;
  padding: 36px 28px;
  position: relative;
  transition: transform 0.2s ease;
}
.pricing-card:hover { transform: translateY(-4px); }
.pricing-card.featured {
  border-color: var(--coral);
  box-shadow: 0 0 0 1px var(--coral), 0 16px 48px rgba(255,85,56,0.12);
}
.pkg-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--coral);
  color: white;
  font-size: 0.7rem;
  font-weight: 600;
  padding: 4px 16px;
  border-radius: 20px;
  white-space: nowrap;
}
.pkg-name {
  font-family: 'Outfit', sans-serif;
  font-size: 0.9rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: 8px;
}
.pkg-price {
  font-family: 'Outfit', sans-serif;
  font-size: 2.8rem;
  font-weight: 900;
  color: var(--teal);
  margin-bottom: 24px;
  line-height: 1;
}
.currency {
  font-size: 1rem;
  font-weight: 500;
  color: var(--text-mid);
}
.pkg-features {
  list-style: none;
  margin-bottom: 24px;
}
.pkg-features li {
  font-size: 0.88rem;
  color: var(--text-mid);
  padding: 8px 0;
  border-bottom: 1px solid var(--sand-dark);
}
.pkg-features li::before {
  content: '✓ ';
  color: var(--coral);
  font-weight: 700;
}
.pkg-note {
  font-size: 0.78rem;
  color: var(--text-light);
  font-style: italic;
}
.pricing-clarity {
  text-align: center;
  font-family: 'Outfit', sans-serif;
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--teal);
  display: flex;
  justify-content: center;
  gap: 32px;
  flex-wrap: wrap;
}
.pricing-clarity span { opacity: 0.7; }
.pricing-clarity span:last-child { opacity: 1; color: var(--coral); }

/* ── PROCESS ─────────────────────────────── */
.process {
  padding: 80px 48px;
  background: var(--white);
}
.process-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
  max-width: 1200px;
  margin: 0 auto;
}
.process-step { position: relative; }
.step-num {
  font-family: 'Outfit', sans-serif;
  font-size: 4rem;
  font-weight: 900;
  color: var(--sand-dark);
  line-height: 1;
  margin-bottom: 16px;
}
.process-step h3 {
  font-size: 1.3rem;
  font-weight: 700;
  color: var(--teal);
  margin-bottom: 12px;
}
.process-step p {
  font-size: 0.88rem;
  color: var(--text-mid);
  line-height: 1.7;
}

/* ── MANIFESTO ──────────────────────────── */
.manifesto {
  padding: 100px 48px;
  background: var(--teal);
}
.manifesto-inner { max-width: 900px; margin: 0 auto; }
.mq-mark {
  font-family: 'Outfit', sans-serif;
  font-size: 8rem;
  font-weight: 900;
  color: var(--coral);
  line-height: 0.6;
  margin-bottom: 24px;
}
blockquote {
  font-family: 'Outfit', sans-serif;
  font-size: clamp(1.4rem, 2.5vw, 2rem);
  font-weight: 600;
  color: var(--sand);
  margin-bottom: 32px;
  line-height: 1.4;
  letter-spacing: -0.01em;
}
.manifesto p {
  font-size: 0.95rem;
  color: rgba(255,255,255,0.6);
  line-height: 1.8;
  max-width: 700px;
}

/* ── PORTFOLIO ───────────────────────────── */
.portfolio {
  padding: 80px 48px;
  background: var(--white);
}
.portfolio-inner { max-width: 1200px; margin: 0 auto; }
.portfolio-headline {
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 800;
  color: var(--teal);
  margin-bottom: 16px;
  letter-spacing: -0.02em;
  line-height: 1.2;
}
.portfolio-sub {
  font-size: 0.95rem;
  color: var(--text-mid);
  max-width: 560px;
  line-height: 1.7;
  margin-bottom: 48px;
}
.portfolio-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 32px;
}
.portfolio-card {
  background: var(--bg-light);
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid var(--sand-dark);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.portfolio-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 40px rgba(12,42,62,0.1);
}
.portfolio-thumb {
  position: relative;
  aspect-ratio: 16/9;
  overflow: hidden;
  background: var(--teal);
}
.portfolio-thumb img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.portfolio-overlay {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  background: linear-gradient(transparent, rgba(12,42,62,0.7));
  padding: 24px 14px 12px;
}
.portfolio-client {
  font-size: 0.75rem;
  font-weight: 600;
  color: rgba(255,255,255,0.9);
  letter-spacing: 0.06em;
}
.portfolio-meta {
  padding: 16px;
}
.portfolio-platform {
  display: flex;
  gap: 6px;
  margin-bottom: 8px;
}
.pf-badge {
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 3px 8px;
  border-radius: 100px;
}
.pf-reel { background: rgba(255,85,56,0.12); color: var(--coral); }
.pf-tiktok { background: rgba(0,0,0,0.08); color: #333; }
.pf-snap { background: rgba(255,252,0,0.2); color: #7a7000; }
.portfolio-desc {
  font-size: 0.82rem;
  color: var(--text-mid);
  line-height: 1.5;
}
.portfolio-card--placeholder {
  background: var(--bg-light);
  border: 1.5px dashed var(--sand-dark);
}
.portfolio-placeholder-inner {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 12px;
  padding: 48px 24px;
  height: 100%;
  min-height: 160px;
}
.pp-label {
  font-size: 0.82rem;
  color: var(--text-light);
  font-style: italic;
}
.portfolio-note {
  text-align: center;
  font-size: 0.85rem;
  color: var(--text-light);
  font-style: italic;
}

/* ── CLOSING ────────────────────────────── */
.closing {
  padding: 100px 48px;
  background: var(--bg-sand);
}
.closing-inner { max-width: 900px; margin: 0 auto; text-align: center; }
.closing-headline {
  font-size: clamp(2rem, 4vw, 3.4rem);
  font-weight: 900;
  color: var(--teal);
  margin-bottom: 24px;
  letter-spacing: -0.03em;
}
.closing-sub {
  font-size: 1.05rem;
  color: var(--text-mid);
  line-height: 1.8;
  max-width: 600px;
  margin: 0 auto 40px;
}
.closing-ctas {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 48px;
}
.cta-audit, .cta-whatsapp {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: 'Outfit', sans-serif;
  font-weight: 600;
  font-size: 0.92rem;
  padding: 12px 24px;
  border-radius: 100px;
  text-decoration: none;
  transition: opacity 0.15s, transform 0.15s;
}
.cta-audit {
  background: var(--teal);
  color: var(--white);
  border: 1.5px solid var(--teal);
}
.cta-audit:hover { opacity: 0.85; transform: translateY(-1px); }
.cta-whatsapp {
  background: #25D366;
  color: var(--white);
  border: 1.5px solid #25D366;
}
.cta-whatsapp:hover { opacity: 0.85; transform: translateY(-1px); }
.contact-form-label {
  font-size: 0.82rem;
  color: var(--text-light);
  margin-bottom: 16px;
}
.signup-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  max-width: 640px;
  margin: 0 auto;
}
.signup-form input,
.signup-form .form-select,
.signup-form .form-textarea {
  padding: 14px 18px;
  border: 1.5px solid var(--sand-dark);
  border-radius: 12px;
  font-size: 0.92rem;
  font-family: 'DM Sans', sans-serif;
  background: var(--white);
  color: var(--text-dark);
  transition: border-color 0.2s;
  width: 100%;
}
.signup-form .form-select {
  cursor: pointer;
  appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12'%3E%3Cpath fill='%237A9BB0' d='M6 8L1 3h10z'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 14px center;
  padding-right: 40px;
}
.signup-form .form-textarea {
  grid-column: 1 / -1;
  resize: vertical;
  min-height: 80px;
  font-family: 'DM Sans', sans-serif;
}
.signup-form input:focus,
.signup-form .form-select:focus,
.signup-form .form-textarea:focus {
  outline: none;
  border-color: var(--coral);
}
.signup-form button {
  grid-column: 1 / -1;
  padding: 16px 28px;
  background: var(--coral);
  color: white;
  border: none;
  border-radius: 12px;
  font-family: 'Outfit', sans-serif;
  font-weight: 600;
  font-size: 0.95rem;
  cursor: pointer;
  transition: opacity 0.2s, transform 0.15s;
}
.signup-form button:hover:not(:disabled) { opacity: 0.9; transform: translateY(-1px); }
.signup-form button:disabled { opacity: 0.6; cursor: not-allowed; }
.signup-msg {
  margin-top: 16px;
  font-size: 0.88rem;
  min-height: 20px;
}
.signup-msg.success { color: #16a34a; }
.signup-msg.error { color: var(--coral); }

/* ── FOOTER ──────────────────────────────── */
.footer {
  padding: 40px 48px;
  background: var(--teal);
  border-top: 1px solid rgba(255,255,255,0.08);
}
.footer-inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}
.footer-logo {
  font-family: 'Outfit', sans-serif;
  font-weight: 900;
  font-size: 1.2rem;
  color: var(--sand);
}
.footer-meta {
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 4px;
}
.footer-meta span {
  font-size: 0.78rem;
  color: rgba(255,255,255,0.5);
}

/* ── RESPONSIVE ──────────────────────────── */
@media (max-width: 900px) {
  .nav, .hero, .platforms, .clients, .pricing, .process, .manifesto, .portfolio, .closing, .footer {
    padding-left: 24px;
    padding-right: 24px;
  }
  .hero-inner,
  .clients-inner { grid-template-columns: 1fr; }
  .platform-grid,
  .pricing-grid,
  .process-grid { grid-template-columns: 1fr; }
  .hero-right { display: none; }
  .footer-inner { flex-direction: column; gap: 16px; }
  .footer-meta { align-items: flex-start; }
  .pricing-clarity { flex-direction: column; gap: 8px; }
  .portfolio-grid { grid-template-columns: 1fr; }
  .signup-form { grid-template-columns: 1fr; }
  .cta-audit, .cta-whatsapp { font-size: 0.85rem; padding: 10px 20px; }
}

@media (max-width: 480px) {
  .nav { padding: 16px 20px; }
  .pkg-price { font-size: 2.2rem; }
}

/* ── NAV ADDITIONS (playbook links) ─────── */
.nav-inner { flex-wrap: wrap; gap: 12px 20px; }
.nav-logo-link { text-decoration: none; }
.nav-link {
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--text-mid);
  text-decoration: none;
  letter-spacing: 0.04em;
  transition: color 0.15s;
}
.nav-link:hover, .nav-link--active { color: var(--coral); }
.nav-cta-pill {
  font-size: 0.8rem;
  font-weight: 700;
  color: var(--white);
  background: var(--coral);
  text-decoration: none;
  padding: 8px 18px;
  border-radius: 100px;
  transition: opacity 0.15s;
  white-space: nowrap;
}
.nav-cta-pill:hover { opacity: 0.85; }
.nav--playbook { background: var(--white); border-bottom: 1px solid var(--sand-dark); position: sticky; top: 0; z-index: 100; }

/* ── PLAYBOOK HERO ───────────────────────── */
.pb-hero {
  background: var(--bg-dark);
  padding: 80px 24px 64px;
  text-align: center;
}
.pb-hero-inner { max-width: 860px; margin: 0 auto; }
.pb-hero-eyebrow {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: 20px;
}
.pb-hero-headline {
  font-size: clamp(2.4rem, 6vw, 4rem);
  font-weight: 900;
  color: var(--white);
  letter-spacing: -0.03em;
  margin-bottom: 12px;
  line-height: 1.1;
}
.pb-hero-ar {
  font-size: 1.15rem;
  color: rgba(255,255,255,0.65);
  direction: rtl;
  font-family: 'DM Sans', sans-serif;
  margin-bottom: 20px;
}
.pb-hero-sub {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.75);
  max-width: 640px;
  margin: 0 auto 48px;
  line-height: 1.7;
}
.pb-hero-stats {
  display: flex;
  justify-content: center;
  gap: 40px;
  flex-wrap: wrap;
}
.pb-stat {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
}
.pb-stat-num {
  font-family: 'Outfit', sans-serif;
  font-size: 2.6rem;
  font-weight: 900;
  color: var(--coral);
  line-height: 1;
}
.pb-stat-lbl {
  font-size: 0.78rem;
  color: rgba(255,255,255,0.55);
  text-transform: uppercase;
  letter-spacing: 0.1em;
  text-align: center;
}

/* ── PLAYBOOK JUMP LINKS ─────────────────── */
.pb-jumps {
  background: var(--white);
  border-bottom: 1px solid var(--sand-dark);
  padding: 0 24px;
  overflow-x: auto;
}
.pb-jumps-inner {
  display: flex;
  gap: 0;
  max-width: 1100px;
  margin: 0 auto;
}
.pb-jump {
  font-size: 0.82rem;
  font-weight: 600;
  color: var(--text-mid);
  text-decoration: none;
  padding: 16px 20px;
  white-space: nowrap;
  border-bottom: 2px solid transparent;
  transition: color 0.15s, border-color 0.15s;
}
.pb-jump:hover { color: var(--coral); border-color: var(--coral); }

/* ── PLAYBOOK VERTICAL SECTIONS ──────────── */
.pb-vertical { padding: 72px 24px; background: var(--bg-light); }
.pb-vertical--alt { background: var(--white); }
.pb-vertical-inner { max-width: 1100px; margin: 0 auto; }
.pb-vertical-header {
  display: flex;
  align-items: flex-start;
  gap: 20px;
  margin-bottom: 48px;
}
.pb-v-icon {
  font-size: 2.8rem;
  flex-shrink: 0;
  margin-top: 4px;
}
.pb-v-title {
  font-size: clamp(1.6rem, 3.5vw, 2.4rem);
  font-weight: 800;
  color: var(--teal);
  letter-spacing: -0.02em;
  margin-bottom: 4px;
}
.pb-v-ar {
  font-size: 0.9rem;
  color: var(--text-light);
  direction: rtl;
  margin-bottom: 10px;
}
.pb-v-desc {
  font-size: 0.95rem;
  color: var(--text-mid);
  max-width: 680px;
  line-height: 1.65;
}

/* ── CONCEPT CARDS ───────────────────────── */
.pb-cards {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));
  gap: 20px;
}
.pb-card {
  background: var(--white);
  border: 1px solid var(--sand-dark);
  border-radius: 14px;
  padding: 22px 20px;
  transition: box-shadow 0.2s, transform 0.2s;
}
.pb-vertical--alt .pb-card { background: var(--bg-light); }
.pb-card:hover {
  box-shadow: 0 8px 28px rgba(12,42,62,0.1);
  transform: translateY(-2px);
}
.pb-card-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 12px;
}
.pb-card-num {
  font-family: 'Outfit', sans-serif;
  font-size: 0.75rem;
  font-weight: 800;
  color: var(--text-light);
  letter-spacing: 0.1em;
}
.pb-format {
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 3px 10px;
  border-radius: 100px;
}
.pb-format--reel  { background: rgba(255,85,56,0.12); color: var(--coral); }
.pb-format--tiktok{ background: rgba(0,0,0,0.08); color: #333; }
.pb-format--snap  { background: rgba(255,252,0,0.2); color: #7a7000; }
.pb-card-title {
  font-family: 'Outfit', sans-serif;
  font-size: 1rem;
  font-weight: 700;
  color: var(--teal);
  margin-bottom: 8px;
  line-height: 1.3;
}
.pb-card-why {
  font-size: 0.85rem;
  color: var(--text-mid);
  line-height: 1.6;
  margin-bottom: 14px;
}
.pb-card-meta {
  display: flex;
  gap: 6px;
  margin-bottom: 5px;
  flex-wrap: wrap;
}
.pb-meta-label {
  font-size: 0.72rem;
  font-weight: 700;
  color: var(--text-light);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  flex-shrink: 0;
  padding-top: 1px;
}
.pb-meta-val {
  font-size: 0.78rem;
  color: var(--text-mid);
  line-height: 1.4;
}

/* ── PLAYBOOK CTA ────────────────────────── */
.pb-cta {
  background: var(--bg-dark);
  padding: 80px 24px;
  text-align: center;
}
.pb-cta-inner { max-width: 700px; margin: 0 auto; }
.pb-cta-eyebrow {
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--coral);
  margin-bottom: 16px;
}
.pb-cta-headline {
  font-size: clamp(1.8rem, 4vw, 2.8rem);
  font-weight: 900;
  color: var(--white);
  letter-spacing: -0.025em;
  margin-bottom: 8px;
}
.pb-cta-ar {
  font-size: 1rem;
  color: rgba(255,255,255,0.55);
  direction: rtl;
  margin-bottom: 16px;
}
.pb-cta-sub {
  font-size: 1rem;
  color: rgba(255,255,255,0.72);
  line-height: 1.7;
  margin-bottom: 36px;
}
.pb-cta-actions {
  display: flex;
  gap: 16px;
  justify-content: center;
  flex-wrap: wrap;
  margin-bottom: 36px;
}
.pb-btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: var(--coral);
  color: var(--white);
  font-weight: 700;
  font-size: 0.95rem;
  padding: 14px 28px;
  border-radius: 100px;
  text-decoration: none;
  transition: opacity 0.15s;
}
.pb-btn-primary:hover { opacity: 0.88; }
.pb-btn-secondary {
  display: inline-flex;
  align-items: center;
  color: var(--white);
  font-weight: 600;
  font-size: 0.95rem;
  padding: 14px 28px;
  border-radius: 100px;
  border: 1.5px solid rgba(255,255,255,0.3);
  text-decoration: none;
  transition: border-color 0.15s, background 0.15s;
}
.pb-btn-secondary:hover { border-color: var(--white); background: rgba(255,255,255,0.08); }
.pb-cta-pricing {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
}
.pb-price-chip {
  font-size: 0.8rem;
  color: rgba(255,255,255,0.6);
  background: rgba(255,255,255,0.07);
  padding: 6px 16px;
  border-radius: 100px;
  border: 1px solid rgba(255,255,255,0.12);
}
.pb-price-chip--featured {
  color: var(--coral);
  background: rgba(255,85,56,0.12);
  border-color: rgba(255,85,56,0.3);
}

/* ── PLAYBOOK RESPONSIVE ─────────────────── */
@media (max-width: 700px) {
  .pb-hero { padding: 56px 20px 48px; }
  .pb-hero-stats { gap: 28px; }
  .pb-stat-num { font-size: 2rem; }
  .pb-cards { grid-template-columns: 1fr; }
  .pb-vertical-header { flex-direction: column; gap: 12px; }
  .pb-jumps-inner { gap: 0; }
  .pb-jump { padding: 14px 14px; font-size: 0.78rem; }
  .pb-cta-actions { flex-direction: column; align-items: center; }
  .pb-btn-primary, .pb-btn-secondary { width: 100%; max-width: 320px; justify-content: center; }
}